Its been a while since I’ve had a chance to sit down in front of my blog but here I am. I’ve had a few projects on the go recently which I can talk about when they come out but one of the jobs I really enjoyed was a recent shoot for Mercedes. The car was the new Mercedes S-Class which is thier technological flagship and it had the gadgets to prove it. The point is that it is a luxury car and the picture had to say that plus, they wanted to shoot it at night to keep the look modern enough to say how advanced it is. Shooting at night is one of my very favourite things and add the fact that I was doing it in my favouite city made it a special event. With this particular shot I want to use only the light that was available to me on the night which is always difficult to balance all of the different colour temperatures. It also means longer exposures and shooting the picture in a few different elements whilst aiming to get most of the shot in one key exposure. We spent ages finding the right locations with enough light at night that also had the right feel and message for the car, and I think we got it. This is my Favourite shot from the night.

Mercedes S-Class shot at night in London by Jesse Seaward
November 13, 2009 | Categories: New Work, Photography | Tags: advertising, car photography, cars, creativity, digital photography, london, london at night, new cars, night photography, Photography | 1 Comment »